February 13, 2019
Using S
torytelling to Grow Your Business
How to Tell Your Story in a Way That People Respond
Click HERE to view webinar recording
On February 13, 2019, iMarket2 hosted a webinar entitled "Using Storytelling to Grow Your Business," which introduced participants to the value of using storytelling to improve buyer engagement.
Customers need to quickly understand the value of what you have to offer or they will stop listening to what you have to say. Storytelling is a successful way to clarify your message and better communicate with customers. The webinar discussed the key elements of a winning story and ideas on how to use it in sales conversations and marketing content, including:
- Why storytelling works to gain the attention of your buyers
- One key mistake that companies make and how to avoid it
- The key elements of a any winning story used to write a compelling storyline
- How to use storytelling in your communication
Speaker: Mary Stanhope, Founder and Principal Consultant, iMarket2
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Mary Stanhope, founder of iMarket2, has spent the last 25 years working for technology start-ups and global enterprises refining the best practices to understand what customers want and crafting strategic clear messaging to grow business. iMarket2 empowers business leaders, wanting greater sales and marketing results, to tell their story in a way that people pay attention, engage, and buy. iMarket2 offers private Winning Story Workshops and strategic brand consultation to executive teams globally.